In 2002, Lexus was requested by Steven Spielberg, a Lexus owner himself, to design a vehicle that would fit the requirements of year 2054 for his movie adaptation of the 1956 Philip K. Dick short story "The Minority Report". Designer Harald Belker worked with Calty, the Toyota/Lexus design studio in California. They came up with an advanced vehicle that would run on fuel cells and have many advanced safety features, including a crashproof structure and biometric security systems. (Lexus' cinematic concept car also appears in the 2005 film The Island, a red one in a stationary scene a blue one in a driving sequence, and a silver one shown in a parking lot).
A film tie-in site proposed a Lexus future vehicle that would drive itself, take dinner orders verbally, and select music to match occupant moods. The Lexus 2054 later appeared at several auto shows and public events. The site won several advertising awards. Lexus paid $5 million for the rights to market the vehicle and its brand in relation to the film.
The Maisto toy company produced a 1/24 scale replica of the car that was sold exclusively at The Sharper Image to promote the film.
