1940 Ford Pick Up 1:25 Truck

The Ford line of cars was updated in 1937 with one major change — the introduction of an entry-level 136 CID (2.2 L) V8 in addition to the popular 221 CID (3.6 L) flathead V8. The model was a refresh of its predecessor, the Model 48 (itself based on the Model 40A), and was the company's main product.

A high flat-topped hood dominated the front look of the 1940 model, as the grille spread out to reach the fenders to differentiate the Deluxe line and the headlights were pushed wider still. The standard Ford inherited the grille of the 1939 model with blackout on each side of a heavy chrome center; heavier headlight surrounds serve as another major differentiator from the 1939. 1940 was the last year of the 1937 design and its smaller V8 engine, with a straight-six engine to be reintroduced the following year.

The 1937-1940 generation of Fords is one of the most popular automobiles for hot rodding. Early stock car racing drivers also used Fords of this generation among other cars. This Ford also formed the basis for a style of dirt track racing car.

1940 Ford Deluxe Coupe 1:24 Motormax

De Luxe Ford fue una marca de automóviles perteneciente a Ford Motor Company creada en 1938 como una alternativa intermedia entre su modelo básico (normalmente llamado Standard)​ y la gama de lujo bajo su marca Lincoln. El término "Deluxe" fue usado de forma intermitente tanto antes como después para especificar una gama de mayor escala, pero la línea De Luxe Ford se diferenció como una "marca dentro de una marca" con un estilo y precio diferentes hasta 1940. Durante 1939, Ford disponía de 5 gamas de vehículos: Ford, De Luxe Ford, Mercury, Lincoln-Zephyr, y Lincoln. Tras la Segunda Guerra Mundial, estas fueron simplificadas en Ford, Mercury, y Lincoln. La línea del Ford 1941 incluía la gama "De Luxe" y "Super De Luxe", pero dichos vehículos no fueron comercializados como una línea separada. Cuando las ventas de Mercury se incrementaron, la gama De Luxe fue cancelada.

Esta estrategia comercial tuvo su origen como respuesta a las diferentes marcas de General Motors (Cadillac, Buick, Oldsmobile, Pontiac, y Chevrolet), y Chrysler (Chrysler, DeSoto, Dodge, y Plymouth).

Los De Luxe Fords de 1938 tienen un capó más sinuoso y una parrilla ornamental con forma de corazón. Esta estética fue incorporada a la línea estándar en 1939, cuando los De Luxe Fords cambiaron a parrillas con forma de uve y barras verticales. La gama estándar de nuevo incorporó la forma de De Luxe en 1940, esta vez con barras coloreadas. El De Luxe Ford de 1940 tenía una parrilla en tres zonas con barras horizontales.

Un convertible Ford Deluxe de 1940 se utilizó como base para el coche "Greased Lightning" que aparece en la película Grease.

1940 Ford Coupe Hot Rod 1:24 Racing Champions

Ford Motor Company introduced its De Luxe Ford line in 1938 as an upscale alternative to bridge the gap between its base model (usually called Standard) and luxury Lincoln offerings. The "Deluxe" name was first used starting in 1930 to specify an upscale trim starting with the Model 40-B and Model 45-B, then later the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln-Zephyr, and Lincoln. After the war, this was simplified to Ford, Mercury, and Lincoln. The 1941 Ford line included "De Luxe" and "Super De Luxe" trim, but these vehicles were not marketed as a separate line. As Mercury Eight sales progressed, the De Luxe approach was cancelled.

This marketing approach was in response from the different General Motors brands, (Cadillac, Buick, Oldsmobile, Pontiac, and Chevrolet), and the Chrysler brands, (Chrysler, DeSoto, Dodge, and Plymouth).

The De Luxe Fords of 1938 featured a more sloping hood and ornamental heart-shaped grille. This look was passed on to the standard line for 1939, as the De Luxe Fords gained sharp v-shaped grilles with vertical bars. The standard line once again inherited the De Luxe look for 1940, this time with body-colored vertical bars. The 1940 De Luxe Ford featured a three-part grille with horizontal bars.

1940 Ford Convertible Hot Wheels 1:64 All Stars

From the back of the 2008 All Stars card:

Born: 1940

Birthplace: Dearborn, Michigan, USA

Designer: Ford Motor Company

Specialty: Slammed with fat tires in the back and smoothed out with no bumpers or handles, this hot-rodder favorite was made for cruising to the drive-in or showing off on the main drag.