The 48's original proposed price was said to be $1,000, but the actual selling price was closer to $4,000.
The 1988 movie Tucker: The Man and His Dream is based on the saga surrounding the car's production. The film's director, Francis Ford Coppola, is a Tucker owner and displays his vehicle on the grounds of his winery.
The Tucker 48 is often referred to as the Tucker Torpedo. However, the Torpedo was actually a prototype, and the name was never used for the production model, which was officially called the "Tucker 48".
After World War II, the public was ready for new car designs, but the Big Three Detroit automakers had not developed any new models since 1941 because their resources had been diverted towards producing war materiel. This provided opportunities for new, small automakers which could develop new cars faster than the huge legacy automakers. Studebaker was the first to introduce an all-new postwar model series in the ponton style which had just gone mainstream, but Tucker took a different track, designing a safe car with innovative features and modern styling. His specifications called for a water-cooled aluminum block flat-6 rear engine, disc brakes, four-wheel independent suspension, fuel injection, the location of all instruments within reach of the steering wheel, seat belts and a padded dashboard.
Before the war's end, Preston Tucker began working on plans for his new automobile. In the summer of 1944, he hired noted car designer George S. Lawson to style his new automobile. Lawson worked on the project for over a year and a half before his design debuted publicly, beginning about February 1946 and found as late as a year later in March 1947. Lawson was named the Tucker Corporation's "chief stylist" in February 1946, immediately upon the company's formation.
