The Pontiac Firebird is an American automobile built and produced by Pontiac from the 1967 to 2002 model years. Designed as a pony car to compete with the Ford Mustang, it was introduced on February 23, 1967, five months after GM's Chevrolet division's platform-sharing Camaro. This also coincided with the release of the 1967 Mercury Cougar, Ford's upscale, platform-sharing version of the Mustang. The name "Firebird" was also previously used by GM for the General Motors Firebird in the 1950s and early 1960s concept cars.
The name "Firebird", previously used by GM for the General Motors Firebird in the 1950s and early 1960s concept cars, symbolizes youth, power, and beauty. All of these are shared by the well-known supernatural phoenix featured in various regional narratives. However, paralleling the name Pontiac, in this Native American iteration, the name "Firebird" additionally symbolizes both destruction and terror, two fitting descriptors for an American muscle car.
The first generation Firebird had characteristic Coke bottle styling shared with its cousin, the Chevrolet Camaro. Announcing a Pontiac styling trend, the Firebird's bumpers were integrated into the design of the front end, giving it a more streamlined look than the Camaro. The Firebird's rear "slit" taillights were inspired by the 1966–1967 Pontiac GTO and Pontiac Grand Prix. Both a two-door hardtop and a convertible were offered through the 1969 model year. Originally, the car was a "consolation prize" for Pontiac, which had desired to produce a two-seat sports car based on its original Banshee concept car. However, GM feared this would cut into Chevrolet Corvette sales, and gave Pontiac a piece of the "pony car" market by sharing the F-body platform with Chevrolet. The listed retail price before options for the coupe was $2,666 ($23,398 in 2022 dollars) and the convertible was $2,903 ($27,392 in 2022 dollars).
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